An animated commercial for the Buffalo Evening News begins with a family standing in front of a giant sized front page of the newspaper. Then it cuts to the son reading comics while laying down next to the family dog. His mother is shown reading the newspaper sitting at a table with flowers on it. The father reads the paper in a comfy armchair while smoking a pipe with his feet propped up. The end shows the paper reading “Western New York’s greatest paper!” along with a phone number to call in order to receive it.