Video URL


13152_24506_gala_towels
Subjects

1960s
Color

This clip contains two commercials advertising Gala Paper Towels. Marketing them as a “pretty tough towel.” The first commercial is a still of a dirty/foggy window an anonymous hand starts to wipe it down with a paper towel in a seemingly arbitrary motion-- eventually revealing the product behind the window: Gala towels and with the subtitles, “It’s a pretty tough towel.”The second commercial features an egg lying on a flat surface (ground POV shot), which is gently cracked by a woman’s hand and the yolk laid on the surface. Cuts to the hand reaching for paper towel, tears at the perforated edge and uses the towel to wipe the mess. The action is inter-cut by the flashing words, “pretty,” “tough,” and “towel.”