Begins with a CU of a roast beef being sliced by a pair of hands, a steaming pile of peas in a bowl, and a bowl of cauliflower. VO asks which foods should be given up for a diet, and answers none of them when a plate with all the food is shown. Behind that plate, a hand places a bread basket with sliced wheat bread. Scene cuts to a shopping cart and a hand places a loaf of Roman Meal in the cart. Camera zooms in on a diet planning card that is in the grocery aisle.