Commercial for Insurance Company of North America (INA). Reenacted footage of the 1906 San Francisco earthquake. Objects fall over, parents run around carrying their children, a man jumps out of a burning window and police attempt to direct people. Shot of a horse drawn fire carriage rushing to a fire through smoke and flames. Buildings and rubble burn and collapse. People evacuate through smoke and fire. People dig through the rubble. Aerial shot of the San Francisco bay bridge with modern San Francisco in the background. The INA logo comes onto the screen.