A middle aged man in a patterned shirt holds a bottle of Knickerbocker beer. He flips off the cap with his finger, then smiles to reveal he is missing his front teeth. A map of the United States hangs above water. A saw starts dividing the eastern side of this wooden map. The narrator says that Barry Goldwater stated in a Saturday Evening Post article ‘Sometimes I think that this country would be better off if we could just saw off the Eastern seaboard and let it float out to sea’. The eastern section of the wooden map falls into the water and floats away. The words ‘Vote for President Johnson Nov. 3’ on a black background.