A man eating a meal. Can of Carling Black Label in the foreground. He picks up the can and opens it. As he pours the beer into a glass he tilts his head to read ‘The Carling Philosophy’ printed on the side of the can. He reads the philosophy aloud to himself. He continues to read aloud as he puts mustard on his open sandwich. He closes the sandwich and takes a bite. As he chews the words ‘Read a can of beer tonight’ appear across the frame.