An old man played by Bert Lahr adjusts his cravat. He turns to see a puff of red smoke behind him. A cartoonish devil appears holding a bag of Lay’s Potato Chips. The devil is also played by Lahr. The old man rushes towards the devil pointing at him. The devil holds up a chip. The old man smiles and eats one. The devil laughs and waves a finger at the old man. The old man speaks to the camera. He grimaces and grabs the bag of chips form the devil. The devil disappears. Close up of the man’s hand taking a chip from the bag. He looks delightedly at the chip. Close up on the ‘Frito- Lay’ logo on the bag. Lahr smiles at the camera and eats a chip.