A man places something in the trunk of a Ford Pinto. The car drives away down a country road. A split screen shows the Pinto driving above a sepia film of an old Ford Model A driving. They drive simultaneously down country roads and past a gas station. View in the windscreens at both drivers. Regular screen, the Pinto over takes the Model A. A man opens the trunk of the Pinto. The words ‘When you get back to basics, you get back to Ford’ are seen above the car.