A cartoon baby walks across the screen. An orange cloth from off screen keeps wiping the baby. He looks bothered and then starts screaming. Now a cotton bud/ q- tip starts wiping him and he stops crying and appears to love the feel of it. The cotton bud bounces up and down and the baby falls down giggling madly, beside a box of Cotonetes from Johnson’s. The words ‘O carinho que limpa.’ appear at the bottom of the screen.