A man stands on a bridge made entirely of St. Regis paper. A couple pull up in a Rolls Royce Corniche drive over it. The narrator tears a strip of cardboard off the bridge, then we see close ups of the edge of the cardboard. The man stands beneath the car on the bridge. The narrator walks beside stacks of St. Regis packaging in an outdoor setting. The camera puls back to reveal that, together, the stacks of packaging form the St. Regis logo in a wooded area.