Budweiser ‘Competition’ Ski Resort, Close up of a cold Budweiser Beer, we see a close up of a women’s face, under ski goggles, and her inner thoughts. She seems doubtful that she can win the skiing competition. A narrator's voice tells the viewers that getting the best is never easy. the commercial ends with the skier starting at the top and hear a beep indicating ‘go!’, fading out with a close up of an ice cold Budweiser.