Alka Seltzer: “Small Things” Scene opens to black with only a glass profiled in the light. We hear telephone conversations. After each conversation or remark, we see a man’s hand put an Alka Seltzer in the glass each time. A narrator suggests that though ‘The situation might not improve, but you will!’. The commercial ends with a women’s voice saying ‘Our anniversary was yesterday... Fred’, the man’s hand appears again and puts another Alka Seltzer in the glass, the scene fades.