Commercial for Bic Lighter; reenacted stories of men and their Bic Lighters and how they were still able to “Flick my Bic” after being reunited with them: one dropped theirs in a paint can; one had theirs run over by a truck, and one found theirs on their farmland a year after losing it; last person says, “can you imagine what it’s like not to... Flick Your Bic for a whole year?”