Commercial for Cheerios cereal; set at horses stables, a family starts an equestrian excursion early, energized by having had Cheerios for breakfast; dubbed over song: “Gonna get a powerful start today; gonna have some powerful good; Cheerios! Gonna get a pow-pow-powerful good-good feeling;” interjection of voiceover showing that Cheerios is a good part of a breakfast with milk, toast, and juice; “Cheer-cheer-Cheerios! Cheerios! Powerful good feeling!”