Commercial for Schlitz malt liquor (beer); older man sits next to his dog, which is splayed on floor; young man says that’s some dog, to which he responds that he’s a special breed--a bulldog; young man looks at friend incredulously, and older man commands dog to fetch the bull: the six-pack of Schlitz; jingle: “Look out for the bull; look out for the Schlitz malt liquor bull! Nobody makes malt liquor like Schlitz! Nobody!”; commercial ends with a bull crashing through a window and all flee.