Commercial for Safeguard soap; mother barges in on her daughter while she is taking a shower and exclaims that “now I know why my Safeguard’s always the smallest soap in the house: everybody uses it!”; daughter replies, “oh Ma: tonight I want that Safeguard protection!”; “What’s wrong with your deodorant soap?” asks mother; “your Safeguard lathers different, Ma; so rich and smooth...”; “oh, alright!” mother says as she hands over the soap remnant; voiceover: “For lather and protection, people love Safeguard so much it’s always the smallest soap in the house!”; visual effect of the soap shrinking; daughter: “for lather and protection, I guess Mother knows best!”