Commercial for Ajax cleanser; commercial begins with three elves surrounding an Ajax cleanser bottle and sings “use Ajax!”; voiceover: “Colgate’s new Ajax cleans all bathroom surfaces up to 50 percent faster!”; Ajax elves begin the task of cleaning the bathroom and sing while they work, starting with the tub; elves highlight features of Ajax, including its foaming action and rinses away without leaving any gritty residue; magically, the bathroom is sparkling clean; jingle: “so use Ajax, the foaming cleanser: pulls the dirt right down the drain!”; shot of burly elf holding a placard while standing next to Ajax bottle: “Ajax, the new scouring cleanser, FOAMS as it cleans!”; slim elf appears from behind bottle with placard: “Ajax cuts grease faster than any other leading cleanser!”; third, small elf appears at bottle’s top with placard: “Ajax polishes with half the effort!”; he takes a whiff, then says, “MMM: and it smells good, too!”; elves sing in unison, “so, use AJAX!”