Commercial for Kool Menthol Cigarettes; animated penguin walks across coals, then jumps onto frozen lake and skates along; skidding to a stop to reveal a pack of Kool Menthol Cigarettes; voiceover: “Switch from hots to snow-fresh filter Kool!”; shot of snowed over river and song highlighting Kool’s fresh, clean smoke; voiceover: “As cool and as clean as a breath of fresh air: That’s snow-fresh filter Kool!”; shot of spokesman smoking a Kool, then he turns to camera and says, “Your mouth feels clean, your throat refreshed! The finest leaf tobacco, mild, refreshing menthol, and the world’s most thoroughly tested filter! That’s snow-fresh filter Kool! Why don’t you switch from hots to the snow-fresh coolness of Kool?”; circle fade back to snowed over river and song resumes before the picture rolls itself up into a Kool cigarette; voiceover: “as cool and as clean as a breath of fresh air! America’s most refreshing cigarette: snow fresh filter Kool!”