13160_13314_sure1
1970s
Color
Commercial for Sure roll-on deodorant; a woman fixes her bed and quips about her sister because she feels like she’s missing something when a Sure commercial appears on the television; woman says, “she even has living proof that Sure can keep you dry--me! But she uses a roll-on...”; sister likes the control of a roll-on, but she just discovered Sure Roll-On, which she uses only when she needs the extra protection; cut to shot of Sure roll-on.