The clip begins with a live shot of a Cracker Jack box. A cartoon animation of people in Edwardian clothing begins with a family approaching a snack stand. The father and mother look on as their young son buys a box of Cracker Jacks. In the next scene, a mother stands behind her young daughter who is waving her Cracker Jack box at a man going by on a bicycle. The little family from the first sequence then attends a baseball game and the boy discovers a toy surprise in his box. A girl waves her box while perched on her fathers shoulders while her family attends the circus. There are red and white striped circus tents in the background. The final shot is a spilled box of cracker jacks and the line below reads “It’s a nice thing to do for a kid.”