13160_13322_PSA_bike_safety
1970s
Commercial and public service announcement for bicycle safety; young girls is lazily riding her bicycle down the street while waving to everyone; male voiceover: “It’s wrong to ride a rusty, old bike. It was wrong for Norma to let her brakes wear out! Norma was wrong to let her tires wear thin. (at this point, Norma has turned the corner and out of the camera frame, save for the sound effects of screeching car tires and a thump) Norma was wrong for doing all these things-dead wrong!” (neighbors run to the scene of the accident); cut to emblem for the U.S. Consumer Products Safety Commission and second voiceover: “the U.S. Consumer Products Safety Commission has issued a new standard for bicycle safety. Get the facts!”