Two Englishmen are wandering in a sandy desert and one of the men looks into the distance through a pair of binoculars. One man questions whether all the trouble they’re going through is truly worth it. The second replies that what they are doing is for the good of their children. They are outnumbered but it is their duty to fight for “freedom of choice.” The camera then zooms out to show the two men in a jeep leading a train of 7UP trucks through the desert.