Commercial for Levi’s 501 jeans; a blues guitar player sings a song about Levi’s 501 jeans: “Ain’t no body my body! That’s about the size of it! So I personalize my size with Levi’s 501 blues! They shrink to fit! They’re the blues that make you feel good! Levi’s 501 blues! Love them blues! Oh yeah!”; different scenes appear with folks in their Levi’s: a woman roller skating in front of a trash collector truck; a man strutting down the street; a woman flexing her muscles; three men sitting in the back of a 1940s Ford truck as it drives along; a man washing his car, and another man dancing along while walking through a park; ends with blues guitarist and the Levi’s 501 logo superimposed on the frame.