13160_13329_joseph_schlitz1
1970s
Commercial for Schlitz beer; begins with two people working on a boat on land, and the woman hands the man a can of Schlitz beer; male voiceover: “your taste knows what’s right! At Schlitz, we feel to make beer taste right consistently, yeast should be distributed evenly during fermentation (shot of the inside of beer copper kettle with propellers rotating to demonstrate the distribution). That’s why we gently stir our yeast: it’s part of our balanced fermentation process, and we’re the only American brewery who does it! (shot of the two people, now resting on the boat and enjoying their beers) So, when you’re stopping for a beer, remember: we’ve been improving what’s right about our beer for over a century... and we’re not stopping!”; end song with shot of a glass of Schlitz: “There’s just one word for beer, and you know it!”