13160_13329_joseph_schlitz2
1970s
Color
Commercial for Schlitz beer; begins with two African-American men working on a classic car, and a woman brings out a tray of Schlitz beer; male voiceover: “your taste knows what’s right! That’s why Schlitz chill lagers beer! Lagering means keeping beer at rest; chill lagering means cold: down to 29.5 degrees, to make Schlitz crisp, clean and bright! So, when you’re stopping for a beer, remember: we’ve been improving what’s right about our beer for over a century... and we’re not stopping!”; end song with shot of a glass tankard of Schlitz: “There’s just one word for beer, and you know it!”