Commercial for Nescafe instant coffee; a woman awakes and prepares for her day, including putting on a pair of riding boots; she then has a cup of Nescafe instant coffee while watching sunrise and her horse in their stable; finally, she saddles up her horse and goes riding; jingle: “Day’s just begun, work to be done-things to be won, get yourself up! For the Nescafe, here comes the day, with your part to play, get yourself up! It’s big as it seems, flavor big as the beans! Get yourself up! Get yourself up, up with Nescafe! Big as it seems-flavor big as the beans!”