A man dressed in a cowboy hat, plaid shirt, jeans, and cowboy boots sits with his feet propped up on the fence of a corral. He paints what he sees in his notebook while watching two other cowboys coming home from a cattle drive. The next shot shows him painting on an easel in front of a wall of windows overlooking the ranch. The Busch Bavarian Beer logo fades in as he paints. A transparent pint of Busch appears in the foreground as a cowboy drives cattle in the background. The painting is now complete and shows a pastoral scene with a steer and cowboy on a horse. The closing shot is a glass, bottle, and can of Busch.