A man in skis and ski gear puts on his yellow goggles. A blond man beside him also prepares to begin skiing. They both stand below a START flag. They race down a snow covered slope, dodging around poles. It is a close finish, and as the winner skids to a stop he sprays snow on the camera. Dissolves to shot of Pabst Blue Ribbon pouring into a Pabst branded goblet. A tray full of Pabsts. The skiers cheers and drink in a bar. ‘Pabst. Since 1844. The quality has always come through.”