13160_13346_listerine
1970s
Commercial for Listerine; two male students are in the library when they see a beautiful female student walk into the stacks; one decides to follow her and flirt in between the stacks, but when he says hello, a few books are dropped in front of him; he comes back to the study table and said that she acted as if he had bad breath; his classmate opens a magazine to a full page ad of Listerine, and says that he needs to use this everyday; when asked why, the classmate says that he’ll have fresh breath longer, which will help him get the girl; the next week, the classmate calls for his friend, and both he and the same girl shush him in response; shot of Listerine bottle and banner: “kill germs. Lasts for hours.”