Commercial for Alka Seltzer; everyday people are asked why they choose Alka Seltzer for their headache and upset stomach; many people comment on the sound of fizz-fizz, which is equated with relief; one person says that the fizz is saying “relief! Relief!”; a mechanic says, “through the teeth, through the gums, down the belly, here she comes!”; ends with two firefighters singing the old jingle for Alka Seltzer, “plop-plop, fizz-fizz, ooo, what a relief it is!”