Commercial in French for Bold laundry detergent powder; the cameraman is interviewing a mother who has just finished the laundry and is putting them away; even though she thinks the clothes are clean, the cameraman disputes her, saying that they aren’t bright enough; shot of a box of Bold powder laundry detergent, and an animated shot of the detergent spinning in action; the mother asks how the clothes get brighter with Bold, and there is a shot of a stack of towels getting brighter; also are banners stating, “whiter whites,” “redder reds,” “bluer blues,” and “blacker blacks;” shot of Bold being poured into a woman’s hand, showing the different powders that help brighten clothes; shot of mother stacking clean laundry and saying, “who ever saw a wash so bright?!”; end voiceover: “get clothes bright! Get Bold!”