Commercial for Dial Soap; a woman walks through a country club with tennis rackets in hand; she is greeted by fellow country club attendees along the way, get to the tennis court, and plays doubles; male voiceover with shot of Dial soap in package: “the reason starts here: Dial is made to stop odor before it starts! Dial, with AT-7, removes the bacteria that cause odor! (shot of woman taking a shower and using Dial soap) Removes them more effectively than any other deodorant soap! Then, it keeps on working: an invisible antiseptic continues to protect you against odor-causing bacteria, long after you bathe!” (shot of doubles tennis in play) “Dial, the most effective deodorant soap you can buy! Aren’t you glad you used Dial?”