13160_13368_lava_hand_soap
1970s
Commercial for Lava hand soap. Boy walks by and pulls an open newspaper down from in front of a man’s face, who is sitting in an upholstered chair. Man looks at boy and smiles. Another boy walks by and the man says “Wash your hands Bobby, you too Billy.” The second boy to walk by says “I’m Bobby.” Twin boys walk into the kitchen and a woman with a mixing boy tells them to wash their hands. A hand reaches for a bar of soap sitting on a sink. Another hand grabs a different bar of soap from the sink. Two pairs of hands are getting washed with water running from the faucet. CU of soapy hands rubbing a bar of soap. The two boys walk toward the camera and hold up their hands to be inspected by the woman. She taps one boy on the head and says “I said the Lava.” Boy walks back to the bathroom and the other boy sticks his hand in a bowl of batter and licks his finger. Shot of bar of Lava soap with text “Gets hands clean the first time.”