Commercial for Maypo cereal. Small boy in a large cowboy hat runs to a table and sits on a stool. Man spoons cereal into boy’s bowl. Cowboy hat falls over his eyes. Man takes hat off of boy, boy gets upset and asks for his cowboy hat back. Man sets it aside and tries to get boy to eat cereal. Boy refuses and demands his cowboy hat back. Man tries to get boy to take a bite of cereal by pretending the spoon is an airplane, boy keeps mouth shut. Man puts cowboy hat on and says “Cowboys like Maypo.” Boy takes bite of cereal and demands “more Maypo.”