MS of a woman and man in a market.A woman grasps a liquid soap and put in a cart.An old man is comes to them and ask her why you get the one.CU of bottles of Ivory liquid soap.CU of two cylinders one with average bargain brand’s and another one is with half amount of Ivory Liquid with text, “1/2 penny’s worth of each.”Aerial shot of three people leave the market.MS of a couple with dishes that they washed. The shot shows the amount of dishes that they cleansed. One with average bargain brand’s and one with Ivory Liquid which is more amount . MS of a couple wash dishes with two different liquid soap.CU of the woman, man and foams on their hand, one is one with average bargain brand’s and another one is with double amount of Ivory which is result more cleaned dishes. MS of three people’s talking.CU of a hand put a bottle of Ivory the cart.