Commercial for Hazel Bishop 77 lipstick. Close up of a happy woman talking on the phone while titles for Hazel Bishop appear. A newspaper ad for Hazel Bishop spins onto the screen. A woman in a nurse’s uniform olds up a tube of lipstick and talks to the camera, gesturing with her other hand. A hand hold the lipstick over a curtained background while the number “77” shows with animated sparkles. Shot of a lipstick display with the nurse’s picture. The picture comes to life and delivers a tag line.