13172_10045_feminine_deodorant_spray
Subjects
1970s
Color
Commercial for FDS deodorant. Shots of heavily make-upped woman looking in vanity mirror, applying more makeup, brushing hair, putting on earrings, etc. Narrator says, "Today you're all girl. And being a girl was never nicer. Because this is the age of FDS. FDS was created for a uniquely feminine me. FDS. The first feminine hygiene deodorant spray. Let's you feel as fresh and feminine as you look." CU of FDS deodorant spray as narrator says, "Enjoy being a girl. Enjoy a feeling of confidence everyday. This is the age of FDS." Words, "The Age of FDS," appear in final shot.