A man is riding a snowmobile aggressively in a nice sweater. There is a jingle with lyrics describing an independent man. There is a close-up of a pack of Old Gold Filters cigarettes on the dashboard of the man's snowmobile. There is also an attractive woman riding a snowmobile with the man. At the end of the jingle a male announcer speaks about the cigarettes. The man is now off the snowmobile and lights up a cigarette. The man and woman smoke while walking in the snowy woods.The man speaks about his enjoyment of the cigarette flavor and hands the coupons to the woman with him. Commercial ends with the image of a pack of Old Gold Filter and Old Gold Filter 100s and a coupon over a long shot of the two people snowmobiling