Clip opens with a close up of the title page of US War Ration Book One, distributed by the Office of Price Administration during World War II. Further shots follow: folks looking at a sheet of ration coupons, displays of rationed and non-rationed foodstuffs, folks standing in long lines, collecting rations, stocking dry goods, "sold out" signage, and finally, a person surreptitiously dumping sugar from a diner table into their purse.