Host intros a segment on specialized internet search engines. Guest, Kimbal Musk, brother of Elon Musk, discusses the Zip 2 search engine (Elon Musk's first business), whose focus is on business listings. Demo of using the search engine to locate a restaurant within half a mile of the inputted address. Restaurant listings also include info for their phone number, location, and specialized directions. Kimbal Musk explains how the search engine pulls its listings together.