Video URL


90016_17706_Winston_Cigarettes
Subjects

1960s
Color

Clip is a commercial for Winston Cigarettes. Has the look of the late ’60s.

Begins with a close-up of a steam ship’s horn and a wide shot of the steam ship on a river. The camera zooms in, revealing a happy-go-lucky-looking white couple, formally dressed, on the ship’s deck, waiving to someone offscreen.

The narrator says to “Flavor your fun with Winston Cigarettes - now America’s largest selling cigarette, and it tastes it.” The happy-go-lucky-looking woman lights up a Winston with the help of her lover, takes a generous puff, exhales, and smiles, as if extremely pleased with her Winston experience - as if to say, “Dang, that’s good!”

In the foreground, men with ties and flat hats play a jazz number using banjos and a French horn. There are more shots of both the moving steam ship and the couple, both of whom are enjoying the view from the ship’s deck. The woman, at this point, is clearly digging her cigarette, using it as if it were a kind of accoutrement for her day's outfit.

At the end of the commercial, a chorus sings, “Winston tastes good” - the steam ship’s horn blows loudly, spooking the couple a bit - “like a cigarette should!”