9130_shoe_commerical1
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African tribes-people in Zimbabwe do a choreographed dance on a mountain top as the sun sets. They begrudgingly carry on though their feet ache from the hot and rocky ground they dance on. They retire for the evening and go shopping in a modern shoe store. Trying on different pairs they all decide on a shoe called Bata. They proceed to dance on their mountaintop, free of pain and full of relief. They jump into the air - freeze frame - Bata.