Commercial for Old Milwaukee Beer; a group of friends are at the bowling alley, and the one about to play is told that it’s the beer frame: strike or buy; the man launches the ball, and after the ball hits the pins, one stays standing, to his dismay; male voiceover: “when you have to get the beer, get Old Milwaukee! It’s named after the city that means beer! And, Old Milwaukee tastes as great as its name!”; back at the alley, one guy asks the loser of the beer frame, “hey Pat: your pins may not go down so easy, but your beer sure does!”; voiceover: “Old Milwaukee Beer tastes as great as its name!”