Commercial for Chewels sugarless gum; begins with a pilot exiting a biplane after air writing “Chewels Gum” in the air, and the woman client gets upset because he forgot to write “sugarless;” the pilot’s response was that it tasted too good that he didn’t bother with the extra description; cartoon demonstrates how the gel center is added to the gum; shot of ventriloquist at a loss for words in describing the taste of Chewels gum that the puppet says, “sugarless, dummy!”; end scene with three packets of Chewels and voiceover: “such fabulous flavor, you’ll forget it’s sugarless!”