13160_13324_chewels_gum2
1970s
Color
Commercial for Chewels sugarless gum; begins with an executive getting upset with the billboard artist because he didn’t write in sugarless on the billboard; the artist’s response was that the fabulous flavor made him forget that it was sugarless; cartoon demonstrates how the gel center is added to the gum; a radio DJ advertises Chewels flavor, but is at a loss for words that his producer chimes in on the microphone and says that it’s sugarless; end scene with three packets of Chewels and voiceover: “such fabulous flavor, you’ll forget it’s sugarless!”