Animated commercial for Levi’s Dura Plus jeans; begins with a zoom shot of the rear pants pocket for Levi’s Dura Plus jeans; the stitches on the pockets end up talking to each other, highlighting that the new jeans is a much stronger fabric, which shrinks less, has a low-wrinkle quality, and fades with normal wear, tear, and laundering; male voiceover: “Levi’s Dura Plus jeans: something new, from out of the blue!”