13160_13346_pop_tarts
1960s
Commercial for Toast’em toaster pastries; a boy visits his friend at his house early on a Saturday morning; after he comes in, the boy asks if his parents tend to sleep in late on weekends, which he replies that they do; he then asks how he is able to be fed breakfast, and the toaster coincidentally releases two Toast’ems to eat; the boy splits a Toast’em in half to reveal the fruit filling inside, and when they both take a bite of Toast’ems, they remark how good they taste; shot of the boy using a step stool to reach for another box of Toast’ems in a high cupboard; male voiceover: “keep a cupboard full of Toast’ems in your house! They don’t need refrigeration! Toast’ems have five different, real fruit fillings! (shot of a box of Toast’ems and a toaster) Toast’ems: the fresh, hot pastry that’s toaster quick! New from-” (cut off)