13160_13362_bandaid
Commercial for Band Aids; begins with a boy leaving his house and ready to play; male voiceover: “when you have a little cut, it’s a dirty world (zoom shot of the boy’s finger with a Band Aid on it)!”; boy goes about his day, including playing in the dirt, climbing a construction site, playing with a frog, repairing his bicycle tire, getting a gumball from a vending machine, running his hand alongside a building as he walks, tossing rocks at passing trains, and coming home to show his mother that he found coins; the mother takes off the Band Aid, and there is a stark comparison between the clean cut and the extremely dirty hand; male voiceover: “yes, it’s a dirty world, full of germs and infections! See why even the smallest cut needs a Band Aid sheer strip? (zoom out shot of the box of Band Aids) Band Aid brand Sheer Strips: made only by Johnson and Johnson!”