Film telling the true story of Smokey the Bear, narrated by Hopalong Cassidy. Shot of display sign for Smokey the bear at zoo. Shots of narrator feeding bear oranges from a crate. CU shot of narrator at campfire. Another shot of narrator accepting a certificate. Shots of Smokey the bear scratching at the certificate through the bars of his cage. Shot of an artist painting a cartoon portrait of Smokey the bear at zoo. Shots of people looking at Smokey the bear forest fire prevention posters in various places: mail truck, bus, on a tree, "even in the comics." Shot of two little girls looking at comic books.