Footage of All American collegiate basketball player Lew Alcindor (later Kareem Abdul-Jabbar) presented by the Wheaties Sports Federation. Alcindor playing basketball for the UCLA Bruins: making baskets, blocking shots, getting rebounds. Bob Richards for Wheaties speaking about Alcindor. Alcindor walking on the UCLA campus. Interview with Alcindor on what he will do after college. More footage of basketball playing. John Wooden presenting Alcindor with the All American award. Quick shots of other All American team members; Spencer Haywood of Detroit. Pete Maravich of Louisiana State. Rick Mount of Purdue. Charlie Scott of North Carolina. Ends with Wheaties Sports logo.